Sustainability is a word that we all hear all the time- sometimes we hear it so much that it might completely lose its meaning.

In this interactive talk at the Inhorgenta trade show 2026, we tried to dig deeper into the question “Is Sustainability a Scam?” We believe that sustainability is not a scam, but today it doesn’t mean much because the definition is unclear and confusing. It is not focused enough on impact, actions, and monitoring progress with accountability.

In the conversation, we dig deeper into the biggest unresolved limitations and how to accept contradictions as we navigate sustainability in a meaningful way. We are offering a simple way to engage with the Truly Precious community and create honest, authentic, and meaningful change through collective action, engagement, and joint learning.

We look forward to hearing from you and engaging in the community 😉